• Call Center Conversions
• Switch to Internet site
• Who Are They?
• 1. OutReach Prospects
• 2. FirstConnect Prospects
• 3. ReConnect Prospects
• What's Next?
• 4. OutReach Strategy
• 5. FirstConnect Strategy
• 6. ReConnect Strategy
• Worth Knowing
• 7. FAQ
• 8. Receptionist Role
• 9. Program Results

Worth Knowing: Program Results

• In one month, a large online school was able to generate 152 leads out of 2,200 old records. They had a cost-per-lead of $28 and achieved 75% file-penetration through the TASC ReConnect program.
• A large career college in the Northeast increased their conversions on OutReach leads to 12% – just 1% lower than their TV conversions.
• In just 6 months, a school in Nevada generated over 20% of their starts from their database of old leads through the TASC ReConnect program.
• A Midwest career college offering a variety of healthcare programs increased their Internet conversions from 6% to almost 10% in just 4 months with the support of TASC's FirstConnect program.
• A career college in a major West Coast city has a CPS on OutReach that is 60% lower than their TV CPS.
• A career college in a multi-campus market in the Southeast generated an additional 9 starts at a CPS that was 63% lower than their overall paid media CPS.
• A small school on the East Coast got 3 transfers the first day. Two showed for an interview the same day, and the third showed the following day.
• A 4-year higher education institution in Illinois generated 167 lead inquiries from 2,000 old leads through the TASC ReConnect program.

Now that you've read about converting Call Center leads to starts, it's time to check what you've learned. Please take our quiz to test your knowledge! When you are done, make sure to print out and file your results.

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