Worth Knowing: Successes
Pinnacle Career Institute
The Internet has been a tremendous source of growth for us. Just a few years ago, Internet marketing was not even a part of our advertising plan. Now it accounts for more leads at one of our campuses than TV and newspaper combined.
Enrolling Internet leads has required us to implement some new admissions processes. We have made some minor adjustments in how we communicate with Internet leads, and it has really helped us with our conversions.
Our experience has been that Internet leads are in many cases the best quality leads we get because of the time and effort that have been put into finding our school. We are excited about the future opportunity that the Internet presents for continued growth here at Pinnacle Career Institute.
Jeff Freeman
President, CEO
Pinnacle Career Institute
